Demo · in progress
Take control of your digital growth
Build your marketing system. Grow your business.
Websites, content, ads, and practical systems built around how your local business actually works.
Built with local businesses across Cebu.
Real websites we build for local businesses.
Click any one and see it for yourself. Every site is fast, mobile-first, and ships with a working contact form. When someone reaches out, you get pinged on Telegram and email so the lead does not sit unanswered.
- Business websites
- Landing pages
- Portfolios
- Virtual showrooms
Demo · in progress
Demo · in progress
Demo · in progress
Make the content your ads need.
We help shape the message, write the script, film and edit the video, design the graphics, and turn the finished work into clear Meta campaigns.
- Positioning and scripts
- Video production
- Campaign graphics
- Meta ads
Watch what we made for one business.
A two-part video series produced for Abihon Hoferhaus. Select an episode to play it.
Turn the Excel sheet into software your team can use.
We start with the way your team already works, then build a simpler system around it. Less copying, fewer missed updates, and one clearer place to do the job.
- POS and sales tracking
- Inventory
- Bookings and requests
- Quotations and reports
Two ways to start
Learn the system, or hand us the build.
Choose how involved you want GroundUp to be.
Learn it with us
Join the workshop.
Learn Meta ads, video scripting, editing, graphics, positioning, and practical AI. Then plan your business website with GroundUp.
- Hands-on marketing training
- Your website planning session
Done for you
Build it for me.
Tell us whether the next job is the website, the ads, the system, or all three. We will map the right first project and do the build with you.
- A clear recommended first move
- GroundUp handles the execution
Own the system that grows your business.
I am Ken, the founder of GroundUp, based in Lapu-Lapu, Cebu.
Before GroundUp I was a freelance marketer. My ads helped clients earn over ₱4 million in sales. I do award-winning video work, and I train in-house marketing teams, organizations, and students on how to run it themselves.
I built GroundUp to teach owners to market themselves, because no one sells a business like the person who runs it.
The mission: every local business should own the system that grows it. Good marketing should not be something only big companies can afford.
Ken Gabriel C. Villarias. Founder and CEO. Lapu-Lapu, Cebu.